Indiana Pioneers

While the Ball State Field Trips app and live show were targeted at third, fourth and fifth graders across the state of Indiana, the educational services the admin site provided needed to be targeted at educators across the state. The purpose of Ball State Field Trips marketing was to promote the digital learning experience that the app and live show offered to elementary teachers across the state.

The Field Trips app, along with the educational content inside it, were created primarily by students at Ball State University. Designers, web developers, marketers, and videographers were hired to produce powerful, evergreen content in celebration of the Indiana Bicentennial in 2016.

Field Trips Newsletter Sample

Promotional Items

Promotional items were utilized to spread awareness about Ball State Field Trips at events across the state of Indiana. Educator days at the Indiana State Museum and Indiana Bicentennial events at the Indiana State Fairgrounds.


Post cards, bookmarks, and posters were among the print promotional materials utilized across the state.

Postcards and Bookmarks

Promotional Pictures

Throughout the summer that Field Trips videos were produced, promotional photos were taken to give social media followers an inside look at behind the scenes action.

Promotional Photos


Items such as canvas bags, pens, notebooks, pins, and t-shirts were created to promote Field Trips.


Social Media

Throughout the summer, social media channels were utilized to reach a wider audience. Ads on Facebook were purchased to enhance that reach even further. Social media content included behind-the-scenes promotional photos, fun facts about Indiana history, and information regarding the Field Trips live show and tablet application.


Photos from social media

Sample Social Media Post

Social media posts like this one were common. When the team was on location shooting video, behind the scenes facts were shared about locations and subjects.

Sample Post


Aside from over 60 hours of educational video filmed over the summer and featured in the app, videos were produced to promote Field Trips. Many of these videos were interviews with the teachers who helped develop lesson plans and content for the educational resources and admin side of Field Trips.

Abraham Lincoln's Bench Mallet

Ernie Pyle

State House

Turkey Run



Teacher Videos: Cindy Walker

Teacher Videos: Emily Paulson

Teacher Videos: Laura Carnes

Teacher Videos: Megan Iussig

Teacher Videos: Melinda Sheffield

Teacher Videos: Marie Arter

Ball State Field Trips Promo