While the Ball State Field Trips app and live show were targeted at third, fourth and fifth graders across the state of Indiana, the educational services the admin site provided needed to be targeted at educators across the state. The purpose of Ball State Field Trips marketing was to promote the digital learning experience that the app and live show offered to elementary teachers across the state.

The Field Trips app, along with the educational content inside it, were created primarily by students at Ball State University. Designers, web developers, marketers, and videographers were hired to produce powerful, evergreen content in celebration of the Indiana Bicentennial in 2016.

Email Marketing

MailChimp services were utilized to reach a large targeted audience of educators across the state. Digital sign-up forms at public events were used to add teachers to the mailing list. Emails were sent once a week, and multiple times a week, as we got closer to the live show.

Media Kit

A media kit was developed to help educators and others promote Field Trips within their local communities. Included was a press release, and a sample blog post for teachers.

Media Kit

Field Trips Newsletter Sample

Promotional Items

Promotional items were utilized to spread awareness about Ball State Field Trips at events across the state of Indiana. Educator days at the Indiana State Museum and Indiana Bicentennial events at the Indiana State Fairgrounds.

Print

Post cards, bookmarks, and posters were among the print promotional materials utilized across the state.

Promotional Pictures

Throughout the summer that Field Trips videos were produced, promotional photos were taken to give social media followers an inside look at behind the scenes action.

Branding

Items such as canvas bags, pens, notebooks, pins, and t-shirts were created to promote Field Trips.

Videos

Aside from over 60 hours of educational video filmed over the summer and featured in the app, videos were produced to promote Field Trips. Many of these videos were interviews with the teachers who helped develop lesson plans and content for the educational resources and admin side of Field Trips.

Email Marketing

MailChimp services were utilized to reach a large targeted audience of educators across the state. Digital sign-up forms at public events were used to add teachers to the mailing list. Emails were sent once a week, and multiple times a week, as we got closer to the live show.

Media Kit

Field Trips Newsletter Sample

Promotional Items

Promotional items were utilized to spread awareness about Ball State Field Trips at events across the state of Indiana. Educator days at the Indiana State Museum and Indiana Bicentennial events at the Indiana State Fairgrounds.

Print

Promotional Pictures

Branding

Videos

Aside from over 60 hours of educational video filmed over the summer and featured in the app, videos were produced to promote Field Trips. Many of these videos were interviews with the teachers who helped develop lesson plans and content for the educational resources and admin side of Field Trips.

Abraham Lincoln's Bench Mallet

Ernie Pyle

State House

Turkey Run

Vincennes

Windmills

Teacher Videos: Cindy Walker

Teacher Videos: Emily Paulson

Teacher Videos: Laura Carnes

Teacher Videos: Megan Iussig

Teacher Videos: Melinda Sheffield

Teacher Videos: Marie Arter

Ball State Field Trips Promo

Email Marketing

MailChimp services were utilized to reach a large targeted audience of educators across the state. Digital sign-up forms at public events were used to add teachers to the mailing list. Emails were sent once a week, and multiple times a week, as we got closer to the live show.

Media Kit

Field Trips Newsletter Sample

Promotional Items

Promotional items were utilized to spread awareness about Ball State Field Trips at events across the state of Indiana. Educator days at the Indiana State Museum and Indiana Bicentennial events at the Indiana State Fairgrounds.

Print

Promotional Pictures

Branding

Social Media

Photos

Sample Social Media Post

Videos

Aside from over 60 hours of educational video filmed over the summer and featured in the app, videos were produced to promote Field Trips. Many of these videos were interviews with the teachers who helped develop lesson plans and content for the educational resources and admin side of Field Trips.

Abraham Lincoln's Bench Mallet

Ernie Pyle

State House

Turkey Run

Vincennes

Windmills

Teacher Videos: Cindy Walker

Teacher Videos: Emily Paulson

Teacher Videos: Laura Carnes

Teacher Videos: Megan Iussig

Teacher Videos: Melinda Sheffield

Teacher Videos: Marie Arter

Ball State Field Trips Promo